OnMobile's back-up service, OnSecure, powers EE's Clone Phone insurance service

Paris, Feb 25, 2013: OnSecure is powering EE’s recently-launched Clone Phone service. EE, which launched the UK’s first 4G mobile service last October, offers Clone Phone so customers can get a next-day replacement device, complete with all their contacts, events, photos, videos and music, if theirs is lost, stolen or damaged.

OnMobile is responsible for delivering the cloud-based element of Clone Phone, including all data storage and support as well as integration with the carrier’s back-end systems. The OnMobile solution was chosen on the basis of its user-friendly interface, its high performance that allows large files including videos to be quickly restored, and the company’s strong track record in the provision of value added services to leading global operators.

Paul Jevons, Director of Products and Devices at EE, commented: “Our Clone Phone service gives our customers peace of mind so that if their phone is lost or stolen a new one that can be loaded with a copy of all their original content is with them next day. We selected OnSecure as they are a partner we can trust, with the experience and capacity to deliver such an important service to our customers”.

Florent Stroppa, Managing Director Europe at OnMobile added: “EE is a landmark customer for us. The mobile phone is such a vital aspect of our lifestyle today and its loss or theft is a traumatic experience. We believe there is a huge demand for a service which gives consumers an easy way to get a replacement phone with all the original content delivered to their door the next day and we’re excited to be a key partner in providing this service to EE customers.”

About OnMobile

OnMobile [NSE India: ONMOBILE], headquartered in Bangalore, India, and with offices in all regions of the world, delivers millions of music plays daily to mobile customers worldwide. Based on current deployments, OnMobile has the potential to reach more than 1.1 billion mobile users across several geographies. For further information, please visit www.onmobile.com

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