Ring Back Tones (RBTs) are tunes people hear between the time they call a user and the call is answered. RBTs can be modified as per user preferences, and can be personalized for individual callers.
Ring Back Tones generate more than 70% of total revenues in the non-downloadable content segment of an operator's service offerings. Operators can increase the popularity of RBTs by offering a variety of content (tunes), updating content at regular intervals, and deploying a secure technology to drive the content.
OnMobile's RBT application provides just that! Backed by secure and scalable technology, vast repository of songs, live audio and monthly updates, operators are assured of customer satisfaction and market dominance.
How Operators Benefit from RBTs
As the service is not handset-dependant, it is easier to deploy and is, therefore, always available to the users.
On a voice call, users can actually preview RBTs.
Ease of use results in higher customer satisfaction. Consequently, users are motivated to frequently update their RBTs
OnMobile's Management Interface System automatically tracks customer usage; this helps operators plan future expansion and user requirements
OnMobile's constant innovations ensure a dynamic product that doesn't go out of flavor.
For example, OnMobile allows users to personalize their RBTs in the following way:
Users call up the operator and record an RBT
Users can prefix a voice message before the RBT
Users can also record their own RBT using the Karaoke feature of OnMobile
