OnMobile - Ring Back Tones

	Contests
	Infotainment
	Interactive Media
	mCommerce
	Missed Call Alert
	Multimedia Service
	Mobile Marketing
	MSearch
	Music
	On Device Portal
	Phone Back-up
	RBT
	Voice Portal
	Voice SMS

Home > Products > Ring Back Tones

Key Features of Ring Back Tones

Overview | Key Features | How it Works

The main features of RBTs are:

Flexibility

Supports multiple carrier technologies including GSM, CDMA, and Landlines

Enables users to access features to customize via different interaction modes including Voice-DTMF, WAP, and SMS

Supports both Pre-paid and Post-paid mobile phone users

Provides multilingual support across all interaction modes: With multilingual support, users can browse content in different languages-Spanish, Japanese, or Hindi

One Touch RBT: Love the tone, make it your Own, press ‘ * ’

OnMobile introduces the One Touch RBT innovation in Ring back Tones for the first time in the industry. OnMobile’s One Touch RBT is an innovative market solution to capitalize the opportunity in the market with just one press of a button!

When a caller listens to Called party’s RBT and likes the song, they can simply set it as their own RBT by just clicking the Star ‘*’ key.

This solution

1. Made the song selection process easier – helped the subscriber to easily set a song they like as their RBT

2. Made it simpler for subscribers to activate RBT service (if they were not an existing RBT subscriber)

Prior to the launch of One Touch RBT, a subscriber had to spend a lot of time, energy & money to navigate and discover the song of their choice to be set as their RBT. The introduction of innovative product made it extremely simple for consumers to select their song. Now the subscriber can own the RBT tune with just one press of one button.

Love the Music – Make it your own

Press Star‘*’

Benefits – delighted customers, operators, & content providers

The feature has significantly contributed to all the key stake holders in the mobile Value Added Services (MVAS) eco-system;

1. Consumers obtained instant gratification - Delighted on being able to easily & quickly set the song they like as RBT or activate RBT at a click of a single key, whenever they want.

2. A significant increase in number of net addition per month of RBT subscriber.

3. High Penetration results from the “viral” effect that the service creates. Each customer who subscribes to RBT acts as a catalyst in encouraging others to take up the service. We’ve observed that while one user browses and selects a song as their RBT, several others opt to set their RBT via the One Touch RBT feature, their circle of friends copy the settings and it cascades through the social network.

4. The shelf-life for mobile music has increased. With the viral nature of One Touch RBT, even songs not available for preview on operator portals are still being downloaded and set as RBT.

Customizability

Allows users to play RBT at a specified date or time

Supports SMS activation of pre-defined RBT especially when the user is not available over the phone: For example, the user can send an SMS to the system stating "RBT Meeting 1 hour"; this is announced as "The user is in a meeting" to the callers for an hour

Allows for multiple RBTs that can be customized to identify different caller groups

Allows users to copy each other's RBT settings. All they have to do is enter their mobile number to copy the RBT settings like song played, etc.

Supports live streaming of sports, events, besides providing event updates and scores of various sports, etc.

Supports a group of RBTs in a shuffle mode so as to play different songs to every consecutive incoming call