Reverse RBT

Reverse Ring Back Tones (RRBT)

Reverse RBT is a service which allows subscribers to personalize their tones. The subscribers of Reverse RBT will hear the content that they have selected as the Ringback tone while calling someone. This tone can be a musical one or even one based on infotainment or ads, depending on the subscriber’s selection. This service is not handset dependant and is a network-based feature.

Features:

• Operator Jingle
• Song as RRBT: for all called parties
• Personalized RRBTs
• Time based RRBTs
• Special number promotions
• User defined shuffle
• System defined shuffle
• Sports feed as RRBT
• Karaoke
• Manage options and user profiles
• Subscription and termination of RRBT service
• Micro-charging
• Grace for subscription
• Grace for song selection
• Suspension for subscription
• Suspension for song selection
• Try and Buy
• Content Categorization
• Short-codes for content
• Language selection
• Bulk activation and selection
• Blacklist on CCC GUI

360° Service Access – available across all channels

Service accessibility for provisioning and activation are available on all possible channels:

• IVR: Speech recognition based with support for over 15 Languages
• SMS: Activation, SMS search, Profiles etc.
• WAP: Activation, browsing, song selection and content search
• Web: Activation, Song Selection and user education
• USSD: Interfaces ready – Integration with 3rd party browsers
• Customer Care GUI: For activation and song changing by Customer Care
• Retail Channel: Fun Cards, Activation through card selling retailers
• Music Search: Browse, Activate via voice and SMS
• Outbound Dialers
• One touch to Copy
• Other channels can be easily integrated