Jukebox

All-in-one Services

Imagine a scenario where users can download a song as a ringtone, set the same song as the Ring Back Tone, download screensavers related to the song, sing-along to that song and forward it to a friend, and get all content, formats and services related to the song in one place. OnMobile's Mobile Jukebox (MJB) does precisely that and keeping the song as the primary entity, allows service providers to market all content variants related to that song.

The benefits are obvious:

• Ample scope for cross-selling and up-selling among all music-related products since service providers can track user behavior and customize the offering accordingly.
• Improving the user experience by providing all services in one place, thereby increasing the RFM (recency, frequency and monetary value)
• Possibilities of introducing different kinds of subscription models
• Increased revenue when user browses through the vast content repository.
• Higher success ratios for actual downloads due to the simplified experience.
• Higher usage since the service is not handset-dependant.
• Support for Multiple languages Multiple carrier technologies including GSM and CDMA
• Access to a varied number of functions

How OnMobile's Mobile Jukebox Works