<<Press Release

BharatMatrimony launches India's first Voice-based Matrimony Service in alliance with Airtel and OnMobile

When: May 18, 2007
By pr@onmobile.com

Chennai

~ Voice Matrimony, first of its kind service that allows users to record, listen, and also to send and receive voice messages on mobile~

BharatMatrimony.com, India's leading matrimony solutions provider, today announced the launch of Voice Matrimony, India's first voice based matrimony service, in conjunction with the country's premier mobile telecom player Airtel and, a pioneer & leading telecom value-added service provider, OnMobile. This user-friendly multi-modal service based on speech recognition technology makes the search for a life-partner possible with a mobile phone.

This unique service enables registered members of BharatMatrimony to record, listen, and to send & receive voice messages to prospects through simple steps using their mobile handsets. In the first phase, the service is available on Airtel network across the country and is open to all 15 matrimony domains of Bharatmatrimony.
The service can be availed by dialing an exclusive number - 505050, which is menu driven and guides through the entire process. The recorded data of the members will be hosted on the server of OnMobile after a thorough validation of content by BharatMatrimony.
Speaking on the launch of this new service, Murugavel Janakiraman, Founder & CEO, BharatMatrimony.com said, "We have been continuously exploring and implementing latest technologies into our array of services to make the process of match-making more interesting and give our users multiple platforms. Today, we have gone one step ahead by launching Voice Matrimony which will be an added value for people who are on the move."

Commenting on the service, Arvind Rao, CEO & Co-founder, OnMobile Asia Pacific Pvt. Ltd. said, "We have pioneered using innovation and technology to introduce new telecom value added services in India as a result of the insights gained from our in-house consumer research. These allow users to interact in the language and channel they prefer, leading to rapid and widespread adoption. This service is the first time in the world where speech recognition technology has been deployed for this purpose."

How Voice Matrimony works?

Registered members of BharatMatrimony can login to their account and register themselves for Voice Matrimony.
A computer generated unique eight digit PIN Number is created
Once the PIN is generated, the member can avail the service by dialing 505050 from his / her Airtel mobile connection.
The Menu driven service will then guide them through the process. One can Record his voice profile, listen to it, modify it and submit the same for validation.
The Voice Message will be uploaded on OnMobile's server after validation and the same will be indicated on the member's profile.
To listen or to reply to a voice message, members can call 505050 and enter the desired profile's Matrimony ID.
When a member receives a new message, he will be notified by SMS.