The service is available on both GPRS and non-GPRS handsets on a monthly subscription basis.

Friday, May 30, 2008: OnMobile Global Limited, a telecom VAS and data solutions company, has launched a phone backup product with Bharti Airtel, Maxis and Indosat. The product allows subscribers to take a back up of all types of personal information including files, messages, videos, photos, music, contacts, calendar, events and tasks stored on their mobile. All the data is backed up ‘over-the-air’ to the operator network.

The end user needs to download the user-friendly handset client from either the service provider’s website or by an SMS request. The service is easy to use with an intuitive user interface (UI). The service is available on both GPRS and non-GPRS handsets on a monthly subscription basis.

Commenting on the service, Arvind Rao, CEO and co-founder, OnMobile Global Limited, said, “The phone backup product ensures that subscriber’s retain precious personal information stored on their mobile phones, in event of theft, loss, damage, mistakes and phone upgrades. They can easily retrieve their personal information, over-the-air from the operator network. Even on purchase of a new mobile handset, the service helps them to effortlessly migrate all their precious personal information to the new handset.”

He added, “All our innovations strive to add value to the end user’s VAS experience. This product is aimed at consumers who value their personal information stored on the mobile and seek to insure the same.”