Leading VAS (value-added services) and data solutions company, OnMobile Global, along with Bharti Airtel, Maxis, and Indosat, has launched a phone back-up product claimed to be the first-of-its-kind.

The product allows subscribers back-up all of their personal information including files, messages, videos, photos, music, contacts, calendar, and events stored on their mobile phones. To avail the product, users need to download the handset client from either the service provider's Web site or through an SMS request. To subscribe they need to send BACKUP to a toll-free number. The product/service is available on both GPRS and non-GPRS handsets for a monthly subscription fee.

The service promises to address subscribers' primary concern regarding safety and security of their personal data by enabling secure transmission of subscriber data over-the-air. And, subscribers can easily retrieve their personal information over-the-air from the operator network.