OnMobile Global Limited, India’s largest telecom VAS & data solutions company, announces the launch of ‘first-of-its-kind’ comprehensive phone backup product with Bharti Airtel, Maxis & Indosat. The product allows subscribers to effortlessly take a back up of all types of personal information including files, messages, videos, photos, music, contacts, calendar, events & tasks stored on their mobile. All the data is backed up ‘over-the-air’ to the operator network. The data stored is safe & secure to provide end users a complete peace of mind.

The end user needs to download the user friendly handset client from either the service provider’s website or by an SMS request.

The service is easy to use with a intuitive User Interface (UI) as shown in the screen shots above. The service is available on both GPRS & non-GPRS handsets on a monthly subscription basis.

Commenting on the service, Arvind Rao, CEO & Co-founder, OnMobile Global Limited said, “The Phone Backup product ensures that subscriber’s retain precious personal information stored on their mobile phones, in event of theft, loss, damage, mistakes & phone upgrades. They can easily retrieve their personal information, over-the-air from the operator network. Even on purchase of a new mobile handset, the service helps them to effortlessly migrate all their precious personal information to the new handset.”

He added, “All our innovations strive to add value to the end user’s VAS experience. This product is aimed at consumers who value their personal information stored on the mobile and seek to insure the same.”

This product is easy to use and all features are accessible either from the phone application or self service web interface. Users can subscribe to the service by simply sending “BACKUP” a toll-free number. The subscriber’s primary concern regarding the safety & security of their personal information has been addressed by enabling secure transmission of consumer’s data over-the-air.