The Multimedia Push Service regularly pushes small packs of rich info-snacks to the subscribers, based on areas of their interest, at pre-defined intervals.
The different content and services provided can be discovered by the subscriber by any of the following means:
• Promotions by the operator
• Promotions by OnMobile & TV/Print Content Partner
• WAP site of the Operator
Unlike a WAP Push, a multimedia message is directly delivered to the mobile user’s handset. The subscriber does not have to actively “retrieve” the message.
This compelling consumer service is offered on a subscription basis, wherein the subscriber can register and subscribe through a WAP Portal, SMS, USSD, IVR and call to customer care.
