Mobile channel gives access to a one-to-one, direct-to-consumer, personal contact with the customers. To take advantage of this, the brand managers are experimenting with mobile marketing by bombarding the customer with a lot of messages using all possible access channels. The customer receives numerous telesales call and unwanted service messages via out dialers, text or data.

Precious advertising budget gets wasted as the advertiser is neither able to establish the profile of the subscriber receiving the message nor is he able to measure the effectiveness of his campaign. He only succeeds to annoy the consumer!!!

OnMobile would deliver by using a dynamic filter which directs an advertiser's message to a subscriber chosen based on a pre-defined set of profile parameters. The filter would throw millions of matches on various combinations of parameters which the advertiser uses to define his target audience.