OnMobile - Interactive Media

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While many companies have a SMS short code that can be used across operators, doing the same for voice is not feasible. Specifically in India, companies cannot directly use a single voice number across operators without a huge investment in technology and infrastructure. That's where OnMobile steps in.

OnMobile provides Indian media companies with a 505-prefix that can be appended to a voice short code. OnMobile then ensures integration of this unique number

across many operators, so that end-users need to just remember one number. For example, media companies can have 505-1111 or 505-2222 or similar voice short codes. The benefits of partnering with OnMobile are multiple:

OnMobile offers an pan-India footprint reaching out to tens of millions of users, with capability of handling over 25 million calls every month

OnMobile provides access to all the operators in India on GSM as well as CDMA platforms

Services are available in 13 Indian & foreign languages over SMS, Voice and WAP

Many media companies in India have used the voice short code for interactive applications. Dainik Jagran , the largest Hindi daily newspaper in India, uses the 505 solution to provide services such as news, jokes, and astrology. Other companies using the 505 solution include MAA TV , the popular Television channel. Recently, the India Today Group went in for the 505 voice short code prefix.

Benefits of the 505 Solution for Media Companies

Ensures a quick and effective entry into the market since OnMobile has systems deployed and connectivity established with all major operators

Allows media houses to leverage on the existing operation teams and operator technical relationships

Ensures control of capacity planning and growth, at Customer/Circle level

Increases TRPs/ readership of the channels/publications by sending schedule alerts and previews

Increases audience loyalty by adding interactivity to programming and content

Generates incremental revenue by value-added offerings layered over existing content and programs

Creates and deliver customized paid content or programs over the Mobile; a few examples include providing news alerts, ringtones, or customized audio CDs on sale

Allows users to replay missed programs at their convenience

How the 505 Architecture Works