OnMobile's Movie Ticketing Services enables consumers to dial a number from any phone to book movie tickets. Users can select the movie, confirm the time of the shows, check availability of tickets and finally make payments through the credit, debit or charge cards, or via mobile bills. The mobile mechanism is cost-effective and provides a user-friendly platform for impulse purchase, thereby benefiting merchants. Some of the methods by which merchants can increase their brand loyalty and revenues are: