OnMobile - MSearch

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It is a content search and delivery solution which works across Voice, SMS and WAP channels. It supports multilingual searches in 10 languages with more being added.

Current content catalogues list less than 10% of the available content for user access. The content required by the user may be actually available in the provider's catalogue, but is not visible to the user, resulting in an opportunity loss for both the user and the service provider. With MSearch users can request their content, which then searches through the entire catalogue and delivers the desired content to the user making 'the Long Tail' a reality on mobile.

Innovative Features

MSearch is the combined result of several innovations in the mobile domain. Some of them are:

N-Grams support & Phonetic filters: This enables MSearch to accommodate spelling or pronunciation errors in both text and voice requests, and produces meaningful results even for misspelled or poorly pronounced search requests. Simplifies user experience!

Support for abbreviations and acronyms: Enables users to search strings like 'MI' instead of 'Mission Impossible', and so on.

Collaborative Filtering: MSearch leverages this feature to recommend related content, and is especially useful when the user's original search request cannot be fulfilled .

Multilingual Dynamic Grammar Generation: Specially relevant for Voice-based searches as the list of songs varies depending on the user's request. It should be noted that the requested song could be in any one of the 10 languages and needs to be correctly recognized

Value for Money

MSearch has delivered a significant reduction in the time taken by users to locate the specific piece of music, thereby saving users the cost of 'browsing' the limited catalogue on offer. MSearch also ensures that more users are getting the content of their choice, thereby increasing customer satisfaction and value for money as evidenced by the increase in the number of content downloads.

With MSearch, consumers get their desired content in the shortest possible time, while the service provider generates additional revenue.