OnMobile - Infotainment

With OnMobile's CheckMate, users can set off on their dating venture anytime and anywhere using their mobile phones. On CheckMate, users can create their profile, browse through profiles of their interest, and establish an anonymous and secure contact through voice and SMS. Users are on to dating in less than a minute with the assurance of their anonymity and that their profiles are secure.

The ease of use of CheckMate ensures that:

Service providers earn more revenue when users frequently browse, modify profiles and establish contact with their 'dates'

Operators can target pre-paid users to ensure loyalty to their service for users stand to lose their CheckMate contacts and profiles if they shift operators

Operators can utilize idle network capacity by offering subsidized charges during night-time. Operators have further opportunities of cross-selling and up-selling when users access their network products

For example, an operator using the CheckMate service reported more than 70,000 registrations in a month and nearly 95% of these were regular and active users. (See graph above).

Sending automatic alerts when someone views a user's profile and rates it as 'hot', storing of profiles for easy access later, and alerts on getting a matching profile are just some of the means by which CheckMate eases the dating experience. This just ensures that the user keeps coming back for more!