With 2GO, service providers can establish a permanent and always-on presence on the mobile desktop. All of the services and content are now locally available to the subscriber. New services can be published automatically through the publishing gateway. This translates to a strategic shift in the way service providers currently promote and market data services to subscribers.

2GO allows service providers to control the content available to users in real time. Addition of newer content or promotions is transparent to the user and does not need any changes to the client application. The client automatically detects updated content on server and synchronizes itself. Different content can be delivered to different subscribers at the same time.

2GO lets Service Providers offer a complete handset-resident portal with both hygiene content (free content like news, horoscope) and premium downloads content (ringtones, videos, java games). The broadness of content and ease of use encourages users to spend more time within the application and to return back for regularly. This stickiness translates to increased transactions and higher ARPU for the service provider.

2GO allows the Service Provider to convert the currently cluttered data services experience to a rich and branded user experience. ITFinity's remarkable over-the-air technology allows the look & feel of the client to be updated at anytime, thus allowing for powerful and targeted promotions and co-branding.

Through in-built viral super-distribution features like Recommend to a friend and Transfer via Bluetooth, word about 2GO can quickly spread without Service Provider intervention.