With 2GO on their handsets, subscribers have ready access to all the premium content provided by the service provider. No more checking web catalogs, sending SMS to get the top 10 ringtones list or spending valuable time navigating through slow loading WAP portals.

The simple content discovery -> download -> consumption experience delivered by 2GO is significantly superior to the click-and-wait mobile browser experience or the keywords & shortcode based SMS experience. Subscribers have access to all interesting content and services locally on their handset and can browse and purchase these services without encountering dropped connections, slow loading pages or having to remember arcane keywords and shortcodes.

Only content supported by the subscriber's handset is displayed, automatically addressing issues related to content-device compatibility.

With 2GO the entire process of rich content discovery, preview and purchase becomes enormously simple. Users no longer have to remember any keywords or short codes for existing content. The billing for the transactions happens over the Service Provider's existing infrastructure and 2GO does not need to integrate with any parts of the existing billing systems. Both SMS and WAP download billing methods are supported.

The 2GO client on the subscriber's handset can run unobtrusively in the background, periodically refreshing services information from the gateway. This way the client can always be current with the latest services and content. When the subscriber wishes to access, say news or top ringtones list, a large part of the information is already available locally on the handset.